Mixed-mode Surveys
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Mixed-mode surveys combine multiple methods or modes of data collection in a single study. That is, instead of relying on a single mode, such as paper-based surveys or face-to-face interviews, researchers use a combination of different modes to collect data from participants. For example, a mixed-mode survey may involve using paper questionnaires alongside online surveys or conducting phone interviews alongside in-person interviews. The specific combination of modes adopted by a researcher can vary depending on the research objectives, target population, and available resources. The purpose of using a mixed-mode survey is to overcome limitations associated with a single mode and enhance data collection effectiveness. Mixed-mode surveys allow researchers to reach a broader range of participants.
